Are you an event planner with years of experience? But still, struggling to find potential customers? Then it is time to change your game plan. But how? By infusing social media apps like Instagram into your marketing strategy. Social Media has never stopped surprising with its benefits. Especially Instagram! Exhibiting your beautiful work on this platform is vital if you are an event planner. With the help of Instagram, you can show the whole world the outcomes of your event.
Instagram allows users to upload media in the form of Stories, Reels, Feed posts, etc. So it is time to grab this opportunity and make the most out of it. Primarily the feature, Instagram Stories is an excellent tool for an event planner. Because they can make announcements, engage with followers, post a gist of new or future events, etc. Some event planners also buy instagram story views as it helps them attract new users to visit their profiles. So let us get straight into the tips! Shall we?
1. Set Up Your Account
Starting your journey on Instagram can be a little tricky. But don’t worry; we are there to guide you. How can an event planner attract new customers? Yes, you guessed it right. First Impression! So to achieve that, you have to set your profile perfectly. Choose a Business account to utilize all the benefits Instagram provides you.
From your username to posts, try to arrange everything with appealing aesthetics. Instead of choosing a random username or posting photos without any specific way, attempt an orderly manner. This will be a great help in creating a great first impression. Eventually, it will lead to gaining new followers.
2. Complete Your Setup With a Professional Touch
After choosing an apt username, it is time to add more details. If your event planner company has a logo or a signature photo, add that as your profile DP. Because people can quickly identify you with that image. Remember to add the necessary details in the bio. Bio is nothing but a small space under the username. As an event planner, you can add your
- Contact details.
- Funny captions.
- Attractive slogans.
- Links to your website.
- Affiliate Links to products etc.
3. Leverage Instagram Ads to Get Wide Reach
Instagram Advertising is a great way to enhance your brand’s reach. If you are new to Instagram or struggling to increase your follower count, then Instagram has you covered. Among so many fascinating features of Instagram, paid ads are the instant way to advertise. Using Instagram ads, one can display ads to a specific audience group. Furthermore, you can target these ads based on specific criteria. Such as age, gender, locality, device type, etc. With this, we can conclude that this feature is a golden opportunity for event planners. Since it will be an aid in advertising your company and also gaining new customers.
4. Set Forth With Instagram Stories
Do you know that Instagram announced that over 500 million users use Instagram Stories daily? Wow! Isn’t that amazing? Its massive user base is an added advantage to you as an event planner. As it disappears after 24 hours, you can try the following using Instagram Stories.
- Making exciting announcements.
- Post-behind-the-scenes videos.
- Boomerang videos of live events.
- Booking slots Availability.
- Ask for Suggestions or Feedback.
- Use Stickers to engage with users.
- Announcements of upcoming events.
- New post alert and a lot more.
5. Stay Updated With New Trends
Instagram is known for its trends. It keeps changing every day. So to stay on track, you should be updated with all these latest trends. The whole finding of the new trends might seem backbreaking. But guess what? It is just a piece of cake. All you need to do is spend a little time on Instagram and do a little research. Then, you can find and save trending music, stickers, videos, etc.
6. Jump Into Reels
Instagram Reels are a great way to show your fun side to your followers. The feature gained popularity as soon as it got launched. So if you want to enhance your recognition, it is time to jump into Instagram Reels. There are so many benefits of utilizing Reels for your business. For example, an event planning team can
- Showcase their work.
- Introduce its team members.
- Post blooper videos.
- Transition Ideas to show the new decoration look.
- Show the working process etc.
7. Go Live!
The Instagram Live option allows you to flaunt your projects. For example, you can show a small trailer of your work at events using Live. Using other features like Instagram Stories, you can announce your Live timing or destination priorly. Also, after going Live, you can answer the viewers’ questions or even accept a viewer to join your Live. Engaging with the audience is very simple if you use this gesture.
8. Analyze Your Competitors
One should never stop learning, especially from a competitor. Analyzing them will definitely aid you in improving your methods. Of course, it doesn’t mean you have to copy everything your competitor does, but taking slight hints and improvising is completely healthy.
9. Take Advantage of Analytics Insights
Instagram provides detailed user insights. As an event planner, you should take advantage of the insight details to improve your marketing strategies. For example, you can find the time when your followers are most active. Hence posting at that time will have more reach than posting at a random time. So make the most out of the insights and enhance your brand’s reach.
10. Engage With Users
The whole engaging process is very straightforward on Instagram. You can interact with your customers in so many ways. Such as
- In the comment section.
- Direct Messages.
- Instagram Stories (Stickers).
- Replies with Reels.
- During Live sessions etc.
The event management industry has evolved so much in recent years. With plenty of competition out there, you can only survive if you stay on track. But the good news is that we have Instagram. Being a visual platform with so many distinct features, Instagram can help you reach a better place in your life. All you have to do is get started, and the ship sails on its own. Just put in a little effort and stay consistent. That is it.
Which tip did you find the most useful? Or What tricks do you use personally to attract users on Instagram to visit your profile? Please share with us in the comments section below.