Home » Best Shopify SEO Apps and Tools: 2023 Guide

Best Shopify SEO Apps and Tools: 2023 Guide

I think all of those who have worked with Shopify will agree, that it’s a great platform to build your eCommerce websites. The collection of Shopify SEO apps makes it one of the best platforms and offers brilliant functionalities. While Shopify’s app marketplace may not have as many apps and tools as WordPress, it still has a great collection. In this guide, we have made a list of top Shopify tools and apps. These best Shopify SEO tools can help make your journey better.

Our team did tons of research and tried several Shopify SEO apps that can help in making the ecosystem as streamlined and smooth as possible. Let’s start with our list of the best Shopify SEO apps.

What are the Best Shopify SEO Tools?

Shopify SEO AppsRanking
Schema App Total Schema Markup4.5/5
Lazysizes Library4/5
Shopify Redirection4/5


Anyone who knows anything about SEO has heard the name “AHREFS.” It would be unfair if we made our list of the best Shopify SEO tools without mentioning AHREFS. AHREFS offers a great collection of SEO tools that offer functionalities such as keyword research, backlink analysis, ranking tracker, competitor analysis and tracking, content gap analysis and so much more. AHREFS is used by millions of users every day for doing basic yet necessary SEO activities. This is one of the reasons that makes AHREFS one of the top Shopify tools.

Out of all the tools in the market, AHREFS offers the best keyword research functionality. It doesn’t just show keywords, but related keywords, competitors, and top-ranking pages. Finding and using these keywords on your website can be beneficial as they’re more likely to rank on Google and increase sales.

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AHREF’s backlink analysis tools are another function that makes it one of the top-rated Shopify SEO apps. The report shows a website’s most linked pages, you can filter the report to leave out 404 pages and other pages as per your preference. This tool is especially powerful if you’ve migrated to Shopify from another platform and may have missed redirecting some of your backlinks.

2. Schema App Total Schema Markup

Structured data on Shopify can be confusing for new users. One of the biggest challenges with managing structured data is the endless fragmented sources that will try to implement data on your online store. Most of the time, the theme and various third-party apps will add schema to your website, which can be confusing. 

The best way to deal with this is to implement structured data. Ideally, your structured data will also be consolidated so only a single instance of each schema is available. Doing this will give you a better idea of what the content of your page is about. 

That’s why we ranked Schema App Total Schema Markup as number 2 on our list of best Shopify SEO tools. Once you install the app, it will automatically add specific data to your site, including:

  • Organization: Home page
  • OfferCatalog: Category pages
  • Product: Product pages
  • BlogPosting: Blog posts

The overall use of this app is for adding structured data to Shopify sites. One thing that you’ll want to consider is implementing structured data instead of doing it using an app. However, if you don’t have a developer, this app is the ideal way to handle structured data.

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3. Crush.pics

If you don’t know about Crush.pics, then let us tell you that it’s one of the top Shopify tools. Your Shopify website is going to use tons of images, and the more images your website has the more time it’ll take to load. If your website takes too much time to load, the visitors will leave the website for some other platform. You should focus on optimizing images on your website, this can be difficult to do with large-scale websites. 

Crush.pics is one of the best Shopify SEO apps that automatically compresses all the images used on your site. All you have to do is to install the app and Crush.pics will start compressing all the images on your website. It will automatically compress all new images that are uploaded to the store. Using this app is a great way to apply some level of compression to the images used on the site.

4. Lazysizes Library

Another one of the best Shopify SEO tools is the Lazysizes library. It offers functionality that’s similar to crush.pics. Lazy Loading happens when images of a page load only when a user has scrolled on them in the viewing section. This helps consumers save a lot of bandwidth as all the images aren’t loaded automatically so users can see only what they want to see.

Instead of using an app to implement lazy loading, it’s better to use the Shopify SEO apps. This tool works in perfect harmony with Shopify and is extremely to use with Shopify and is generally very straightforward to implement on your website with limited technological knowledge.

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5. Shopify URL Redirects

Shopify URL Redirects is another one of the top Shopify tools on our list. It’s probably the easiest tool on our list of best Shopify SEO tools. To use Shopify redirects, you don’t need to download additional apps, instead, you can do this in Shopify itself by going to Online Store > Navigation > View URL Redirects.

In this tool, you’ll be able to see all the redirects that are implemented on Shopify. You can also add new redirects by clicking on the option “Create URL Redirect”.

If you want to get rid of old and outdated URLs on your website, then this is one of the best Shopify SEO tools. If you’ve just moved your website to Shopify from another platform, then you should consider using redirect tools to update your URLs. 

Keep in mind that for implementing redirects on Shopify, you have to delete your URL completely first. This means that if a page is active on Shopify, you can’t implement a redirect. To do so, you have to delete the page. 

Final Take: Best Shopify SEO Tools

By using the top Shopify tools, you can enhance the functionality of your website. If you want to keep your website running smoothly, you should be equipped with technology that can help in improving the ranking of your site. By combining all these best Shopify SEO tools together, you can get a smooth-running website.