How to Use Google Trends: Top Features for Entrepreneurs

Google trends

Google Trends is amazing if you know what you can accomplish with it. Businesses regardless of their industry and size can use Google Trends to their advantage. Compared to any average SEO tool, Google Trends is amazing. Businesses and entrepreneurs can use to weed out competitors by keeping track of their competitors. In this article, we’ve ranked the top features of Google Trends and the benefits it offers to businesses.

What is Google Trends?

Google Trends is a trending searching feature that shows the popularity of a search term in Google. You can view whether a trend is on the rise or if it’s dipping down. There are so many features that you can rely on to broaden your searches, such as demographic insights, related topics, and categories.

Using Google Trends for Businesses

1. Google Trends to Find Niches

If you have a multi-niche article website, then you can use Google Trends to find niches that can offer the best results, and you can go as far back as 2004 to get better insights on a niche of your choice. Doing this can help you clearly see whether the topic will keep rising, it can also help in figuring out seasonal trends. 

Figuring out seasonal niches is what’s important, there were literally no searches for “fidget spinners” before February 2017. And in May 2017, the product became a global sensation.

2. Finding Relevant Product Categories

Let’s say you have created an eCommerce store that caters to women’s pants, after owning your niche, you may be interested in expanding your business to another niche. That’s what Google Trends can help you with. You can find relevant product categories, that your audience may be interested in.

After typing “women’s pants’ in Google trends, scroll down and find other relevant product niches. After you go through the top product categories, you may not find completely irrelevant suggestions. 

3. Using Google Trends for Keyword Research

Whatever product you’re selling on your website, type the product name on Google Trends and it’ll show the searches related to your niche that are trending upwards. Your next step is to figure out what keywords you want to use to promote your business. The best thing you can do is to scroll through “Related queries” which can assist you in keyword analysis.

You may end up finding categories that you have never even thought about it. However, you can also include those keywords in your pages even if you don’t sell the products, it will bring in traffic to your site and some visitors may end up buying what you’re selling. 

4. Take Advantage of Seasonal Trends

Seasonal trends are incredibly important in making sure your business grows to its maximum potential. Throughout there will be peaks and dips that will impact the monthly sales. During the peak season of your industry, you may want to focus on using the right keyword and boost sales. 

As for the off-season, you may be wondering what to do. Think of products that just complement the products available in your store. 

5. Google Trends for Content Freshness

Content marketing is perfect for making sure that you’re putting out content on the most recent trends. Content marketing helps online retailers own more traffic to boost brand awareness and help them grow their business. One way to keep your content fresh, that’s when you remove old and outdated content and add new content and republish the content. This way you can stay on top of the latest trends. 

Whenever you start losing your position in Google, you need to add fresh content to your website. But if you want to boost your ranking, you can build your content strategy around the seasonal peak. Do this strategy on your top-performing blogs and pages to get the maximum out of seasonal trends. 

6. Curate Content About Trends

On the homepage of Google Trends, you’ll find trending searches worldwide. Trending searches are what users all over the globe are searching. You can search for trending topics daily, weekly and search for trends by country. Curating content about recent trends can help you bring significant traffic to your website.

While most of the trends you’ll find globally are celebrity news, you may end up finding topics that fit into your brand’s niche. If you find any keywords that you think can boost the sales and leads for your business, then you should definitely create content for these niches. 

7. Browse Niche Topics by Region

If you have a worldwide business, then you can use Google Trends to your advantage. You can find trending topics by country and region. If you’re also advertising, you should target an audience based on the country. As there are different audiences and different trends for different regions, not every content will work in every region. 

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