Social media platforms are how we pass the time today, and they also have helped several businesses grow enormously. Social media has basically given birth to a new profession, known as a social media influencer. Compared to other social media platforms, TikTok gained popularity faster than anticipated. The mobile video app gave birth to the influencer culture in a way that’s never been seen before.
According to a report By Hootsuite Digital, TikTok hit a record of 2 billion global downloads, and 1.2 billion active users (TikTok and Chinese version combined). It ranks in the 7th position when it comes to the most used social media platforms in the world. Which is not bad for a social media platform that came into existence in 2016.
With this huge user base and influencers, digital marketers are now focusing on TikTok to grow their business, and generate leads. To be successful on TikTok, marketers need to know the right time to post their content.
In this guide, we’ve mentioned when to post on TikTok to gain a huge audience base, and engage audiences from all over the world.
What Is TikTok?
TikTok is a video-sharing platform. Initially, the platform allowed users to share 15 seconds videos, but now the time is increased to 30 seconds. After its merger with Musical.ly in 2018, TikTok gained a huge user base that was available on the platform.
By offering an endless range of attractive filters, and special effects for the videos, TikTok amassed an even bigger audience base. Even celebrities globally joined the platform to make dance clips that went viral within minutes. Soon enough, TikTok videos became an integral part of the available content on other social media platforms.
So, if you’re a marketer looking to engage audiences of all kinds, TikTok is one of the top-rated platforms to choose from.
What’s the Best Time to Post on TikTok?
All social media platforms have their own set of times when they experience peak users. Based on the type of social media, marketers can engage more audiences if they post at the ideal time. Some reports allow you to understand the peak user time for all types of social media platforms.
By analyzing over 100,000 TikTok posts, Influencer Marketing Hub made a report for ideal posting timings on TikTok, for every day of the week:
- Monday: 6am, 10am & 10pm
- Tuesday: 2am, 4am, *9am
- Wednesday: 7an, 8am & 11pm
- Thursday: 9am, *12am &7pm
- Friday: *5am, 1pm & 3pm
- Saturday: 11am, 7pm & 8pm
- Sunday: 7am, 8am & 4pm
Before you start following this posting schedule for TikTok, you should also take time zones into consideration. If you want to target people living in Australia, then you’ll need to keep these things in mind. Do keep in mind that TikTok doesn’t offer a post-scheduling option, so to give your marketing strategy a boost, you’ll need to do all the posting manually.
So, if you’re ready to put in the effort, and post all the content manually, then you should use any of the free online time zone converter tools. This way you can create and post content at ideal times according to your target audience. Gaining an audience this way won’t be easy, you’ll have to put in a lot of effort, but it’s a great way to drive traffic on TikTok.
Steps to Use TikTok Analytics
TikTok analytics are only available to pro users, so if you want access to crucial data. To switch to a Pro Account, follow these steps:
- Go to your profile settings and click on “Manage my Account”
- Scroll down and you’ll find “Switch to Pro Account”
- Choose a category for your account from the list and click on Next
- Enter a phone number
- Enter the unique code that you received on the phone number
- Use this code and you’ll have access to TikTok Analytics
While using the TikTok analytics dashboard, you’ll see 3 categories:
1. Profile Overview
In this analytics category, you can identify overall profile performance using metrics. It’ll also show you the total video views and followers. All of the data can be viewed on a weekly basis or 28-day periods. Accessing these insights will help you understand patterns, and what kind of content is performing better.
2. Content Insights
Content insight is an important tool for analyzing your TikTok content performance. You can see how each video has performed in the last 7 days. To get this data, simply click on any video’s thumbnail, and you’ll get data such as likes, comments, shares, views, and geographies.
3. Follower Insights
In this section, you can access every single piece of information about your followers. You can see your followers by gender, territories, activities, videos watched, and music listened to.
All of this data will help you understand your audience and create better content for yourself. So, if you can identify trends in your content, focus more on that to build a better audience base.
Knowing what works, and in which locations the content works. Around these answers, you can build a solid TikTok marketing strategy.
5 Professional Tips for Posting on TikTok
As TikTok is growing even now, it’s the right time to jump and take advantage of the growth.
Here are 5 tips to grow your followers on TikTok:
1. Post on the Right Days, and Right Times
To post your content on TikTok, you need to find the “perfect” time to post. There will be a lot of trial and error but eventually, you’ll be able to understand when to post your content.
It can be challenging to find the perfect day and time to post your videos, but don’t give up. Make sure that you keep posting content. Also, you need to post different kinds of content for different geographies. The reason is simple, something that’s popular in America, won’t be popular in the UK.
2. Build Content That Highlights Your Brand
If you want to build your brand on TikTok, then you need to show users what it’s about. By staying true to your brand, you can build an incredible community that knows and loves your business. According to a report, 60% of TikTok users tend to stay loyal to a brand and its products.
3. Be Experimental
The reason behind TikTok’s success is that it has created a fun environment. So, as a business, your profile should also scream fun. TikTok offers an endless array of filters and effects that you can use to create quirky and fun videos. Or, you can simply take advantage of trends and boost your audience base.
There’s another fun way to interact with your audience, which is TikTok Live. You can talk, do a Q&A session, do challenges and so much more on TikTok Live.
4. Collaborate with TikTok Influencers
One great way to go viral is to collaborate with TikTok influencers that are famous. While you won’t be able to reach out and collaborate with every single brand, you can find some Influencers with enough traction. Make sure to keep geography in mind if you’re targeting a particular audience base.
If you want to target an audience from the UK, then collaborate with a UK-based influencer. If you want, you can access TikTok’s creator marketplace, and find influencers that work with you.
5. Keep Trying Different Things
Above all, don’t be stale. Once you find a good enough user base, make sure you keep being innovative. If you keep posting the same type of boring and old content, you’ll start losing followers, and viewers instead of finding more.
Don’t be afraid of being inventive and try to put out content that resonates with your brand while being unique. It’s a hard thing to do, but it’ll yield amazing results.
